PRODUCT MANAGEMENT PRODUCT STRATEGY UX DESIGN
2017-2018, with Fueled
Hagerty is the world’s largest specialty insurance provider for classic vehicles of all kinds.
Their Hagerty Price Guide is the premier source for accurate, up-to-date pricing on all vintage automobiles, from the most popular collectible cars to rare models.
I helped them devise their new digital strategy, to create branded online tools that would service their target audience, and spirited the concept of Hagerty Insiders app.
I helped design the mobile application's user experience and supervised its production. I specifically conceived the live auction tracking feature, where user can follow in real-time bids of an auction event, and compare prices with Hagerty Price guide reference.
The app launched in January 2018 at the Scottsdale auctions to 3,000 downloads in a few days, and was used by 1,000 enthusiasts on site. It was then downloaded and used by more than 20'000 car lovers.