Porsche China

Digital production for online chinese marketing campaigns

PROJECT MANAGEMENT DIGITAL STRATEGY UX DESIGN

 

2013-2014, with FRED & FARID Shanghai

I managed production of audacious digital campaigns for Porsche China, that resulted in many awards for the agency.
The challenge was to produce in record time modern websites with backward compatibility (from latest iPhone to IE6...), in Chinese language.

PORSCHE - Le Mans Social race (Weibo vs Twitter website campaign)

PORSCHE - 911 50 years birthday global digital campaign

PORSCHE CHINA - Code of Curve - Youku/Huaban Campaign


- World Luxury Award Gold - Porsche "Curve" Youku campaign (Category: Use Of Media, 2013)

- Golden Mouse E-Marketing Awards in China: Bronze for 'Porsche Curve' in the category Integrated Marketing (2013)



Next project: Digital marketing campaigns

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