SHANG XIA

Website re-design

PROJECT MANAGEMENT DIGITAL STRATEGY UX DESIGN


2014, with FRED & FARID Shanghai

SHANGXIA is the Chinese luxury brand, created in collaboration with HERMES.

I audited current shang-xia online presence, defined new digital strategy, design and managed production of new website.


Before working on new website, I prepared a detailed audit of their presence and our recommandations for their new digital ecosystem


Then I designed wireframes for the whole website - long pages with focus on product and story telling with lots of images and videos of SHANGXIA universe. I then managed production with local development team FUEL.


Next project: Smartbuyglasses

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